Business advisory

Developing a successful business strategy involves having a comprehensive understanding of the business, its market and its customers.

The preferences driving customers' values for a client's offerings can strongly underpin issues such as asset valuations, profit maximisation, the calculation of tax liabilities, the optimisation of strategy, and the resolution of competition issues.

ConFide`s team integrates industry and strategy expertise with market research experience to assist our clients in identifying and satisfying consumer needs.

Our experts have strong experience in designing market research to effectively capture the needs and preferences of our clients' customers. Our econometricians can identify key parameters for a range of business strategy models, based on both survey and historical data. Using this data, we can advise our clients on optimal pricing structures and provide economic valuations of key features such as brands and other intangible assets. Our techniques are also applicable to product, service and policy design.

Potential issues

• You need to know the true economic value of an intangible asset, such as a brand
• You need help with strategic decisions such as market entry or product design
• You need to decide how best to allocate limited investment resources
• You need to achieve challenging profitability targets and would like to know whether you are pricing optimally based on customers' willingness to pay
• You need to forecast the impact of a new product or service, including likelihood of take-up and churn
• You face regulatory intervention and would like to model the impact on your business, either for internal planning or external submission
• You need to understand how a business or product could be affected by the wider economic climate
• You face, or plan to instigate, litigation and require market evidence for the case

How we can support you

• Value brands and other intangible assets or features
• Conduct in-depth market research; advise on the implications for product, policy or service development, marketing and competitive strategy, customised as appropriate to key segments
• Build robust forecasting models for businesses, products and prices.
• Use market data to forecast take-up (especially important for new technology), revenues and optimise pricing
• Gather evidence for antitrust cases, for example to support a market definition or to test the impact of changes in market structure
• Collect consumer opinions for use as evidence in litigation cases

ConFide's Economics services include

• Brand valuations
• Strategy and marketing advice relating to brand, products or services
• Advice on effective policy design
• Assisting in the preparation of a robust business case
• Estimation of willingness to pay and optimal pricing
• Survey design and analysis
• Econometric/statistical analysis of historical/current data
• Customer choice modelling based on survey data
• Macro forecasting models
• Micro forecasting models